When most travelers plan a visit to Switzerland’s Lake Geneva region, the charming medieval town of Gruyères often tops the list—and for good reason. With its cobblestone streets, 13th-century castle, and world-famous cheese, Gruyères is a postcard come to life.

But few venture beyond to discover the surrounding regions of Les Pays-d’Enhaut, the Simmental, and the nearby Saanenland—and that’s where the real magic begins.

As local experts and travel designers at Chantal & Max, we believe that the most unforgettable Swiss journeys happen off the beaten path. So if you’re looking for authentic Switzerland, away from crowds and clichés, this one's for you.

Here are five compelling reasons to extend your trip in this incredible alpine area:

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1. Hiking Heaven with Trails You’ll Have to Yourself

This region is a hidden paradise for hikers. Whether you’re a beginner or a seasoned mountain lover, the trails here are as stunning as they are peaceful. Unlike in Zermatt or the Bernese Oberland, you’ll mostly meet locals out on the trails—giving you a deeper connection to nature and a sense of true discovery.

One of our favorite hikes? The Gastlosen circuit—an 11-kilometer loop often dubbed Switzerland’s answer to the Dolomites. It features dramatic limestone cliffs, alpine meadows, and panoramic views that will leave you speechless.

2. Pristine Nature, Untouched by Mass Tourism

Switzerland is known for its clean and orderly landscapes—but untouched, genuinely wild beauty is becoming increasingly rare. Fortunately, the Gruyères-Pays-d’Enhaut-Simmental triangle remains one of the country’s best-kept secrets.

Driving through these valleys feels like traveling back in time. Picture rolling green pastures, wooden chalets with flower-filled balconies, and snow-capped peaks all around. Sometimes, the best thing to do here is nothing more than take a scenic drive, soak up the views, and just be.

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3. Dive Deep into Swiss Culture & Tradition

Think Swiss culture is all chocolate and clocks? Think again. This region is the birthplace of Scherrenschnitt, the intricate art of traditional Swiss paper cutting. The stories told in these detailed black-and-white scenes are rich in folklore and soul.

At Chantal & Max, we give our guests behind-the-scenes access to one of the most talented local artists—an encounter that’s not just creative, but deeply moving. Watching these paper scenes come to life is like stepping into the poetry of the Alps.

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4. The Cheese You Think You Know… But Don’t

Yes, this is the birthplace of Gruyère cheese—but forget the factory tour and tourist tastings. We’ll take you into the mountains, to meet real cheesemakers in their remote alpine huts, where they rise before dawn to make cheese the old-fashioned way.

It’s not just about the flavor (though it’s incredible). It’s about the intimacy of the moment, the crackle of the fire under the copper vat, the scent of fresh curds, and the wisdom passed down through generations. This isn’t just cheese. It’s Swiss heritage.

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5. Villages That Feel Like They Were Made Just for You

Tired of crowds? Skip Gstaad’s glitz and head instead to Saanen, a picturesque village with traditional chalets, quiet charm, and timeless ambiance. This is the kind of place where you stop for a cappuccino and stay for hours, watching daily Swiss life unfold in peace.

It’s also the perfect base to explore the surrounding countryside, enjoy a hearty meal at a rustic mountain inn, or just slow down. After all, isn’t that what travel should be about?

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Why Trust Chantal & Max?

We’re not a large agency. We’re a boutique team born and raised on the inside of the Swiss luxury world. This company is our life’s work—designed with care, sincerity, and exclusivity in mind.

Every journey we plan is entirely customized, built on deep local relationships, and personally tested by us. We limit the number of trips we accept each year so we can give each one the attention and love it deserves.

As one of our guests beautifully said:

“Care is the appropriate word, as they cared sincerely about and attended to all our needs and wants. The attention to detail is ever present and ever Swiss.”

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Ready to Discover the Switzerland Few Ever See?

Whether you’re looking for a luxury honeymoon, a family escape, or a once-in-a-lifetime Swiss adventure, we’ll create a journey full of hidden gems, insider access, and unforgettable moments. Get in touch today and let's start planning a trip that's all about you.

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Yours,

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Chantal & Max

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